The Macadamia Coalition is a cooperative marketing campaign focused on educating professionals in order to incite new product innovation featuring the most indulgent of all tree nuts --- Macadamia Nuts.
The nut we refer to as the macadamia nut, was originally found wild in the Australian rain forest along Australia's northeastern coast. The aborigine people called it "Kindal Kindal", while others called it the "Bobal nut". Around 1857 a British colonist Walter Hill started propagating the trees at the Botany Gardens in Brisbane. It's said he named the first commercialized variety of the nut after his dear friend, John Macadam. John died from a tragic ship accident before he could ever taste this wonderful treat. In the early 1880's William Purvis took some nuts from Queensland Australia to Hawaii where he bred and developed many of the parent varieties we know and use today. Macadamia nuts were fist established in South Africa in 1915, but due to their extremely hard outer shell, it wasn't until the 1940's when commercial crackers strong enough to break the shell with limited damage to the nut meat, that macadamia nuts could truly became commercialized. By the 1960's macadamia production and sales started to grow in Australia and South Africa. In the 1970's both countries started industry groups to help grow the industry, and both the Australian Macadamia Society (www.australian-macadamias.org) and the Macadamias South Africa NPC (www.samac.org.za) continue as a wealth of information on macadamias. And in 2021 a new independent, not-for-profit, international body called the World Macadamia Organization (www.worldmacadamianut.com) to unite all growing regions with respect to a standardize sizing requirements, as well as increasing global demand.
Troy Johnson, a twenty-seven year veteran of the tree nut industry and his marketing and consulting company is leading the Macadamia Coalition's programs.
Troy is also the founder of Nutseller LLC, a food brokerage company focused on nuts, dried fruits and seeds.
The Macadamia Coalition is your one-stop resource for a multitude of processors from all over the globe who can supply macadamia nuts in various forms for all your needs.
Macadamia nuts are considered a superfood by many accounts, for its unsaturated fats, Omega 3, and antioxidants.
Consumers, regardless of price, often seek out products containing macadamia nuts. The indulgent sweet buttery flavor is unmatched in the nut world.
Macadamia nuts come in many forms, from kernels & halves for snacking, to diced and natural pieces ideal for adding texture, to flour (natural & defatted) for flavor depth, to butter/paste for spreads & confections, to oils for salads & cooking.
Macadamia nuts grow in tropical regions, and thus don't require irrigation. The nut meat is protected by a hard outer shell, and they aren't harvested until they are ready and drop from the trees.
Macadamia nuts are ideal for nearly all plant-based product introductions. The healthy fats fit with nearly all diet trends including the Mediterranean and Keto diets.
Macadamia nuts are high in monounsaturated fat which may decrease risk of heart diseases. High levels of antioxidents help protect against cell damage, and may improve brain health.
Macadamias are grown in tropical locations, and while many Americans likely think they all come from Hawaii, that couldn't be further from the truth. Hawaii is the only place in the USA where you will find macadamias growing, but they are probably the only global origin that is decreasing in production. While Australia can boast macadamias originated there, they can't claim the largest producing origin. South Africa has generally led the global production charge for macadamias, but just recently it is China who has invested heavily in producing macadamias. It is reported that China has as many acres planted as the rest of the growing regions combined. Other producing origins include Kenya, Malawi, Mozambique, Tanzania, Guatemala, Brazil, Colombia, and Vietnam.
Privamnuts Kenya Limited was incorporated in the year 2011 to engage in agro-food processing, primarily to promote macadamia nut production. In 2015, the company constructed a new state-of-the-art processing plant in Embu town, about 130 Km from Nairobi. The new plant began operations in February 2016. In the same year, the company was issued with export processing zone operating license and changed its name to PRIVAMNUTS EPZ (KENYA) LTD. Privamnuts is one best companies in Kenya, leading the industry in food safety, quality and service.
Everyone at Privamnuts EPZ Kenya Limited has a moral obligation to safeguard each other, our customers and the environment by aspiring to operate in a safe, injury free and healthy work place producing high quality Raw macadamia Kernel that meet the statutory, regulatory, customer and food safety standards, both locally and internationally. Their primary concern is preparing its products to the very highest standards which comply with all relevant legislation and approved codes of practice.
To ensure the best practice, we have developed a common minimum operating standard and codes of behavior which are implemented within every location we operate. These standards and codes are based on FSSC/ISO 22000 standardization, ISO/TS 22002-1, Statutory, Regulatory and Customer requirements.
Privamnuts has organic and conventional macadamia kernels. They offer sizes shown in the macadamia styles and measurements table. They can provide product treated with the Neo-Pure Pasteurization system, which maintains all certifications including organic, and preserves macadamias flavor integrity. We can arrange for co-packers to provide CPG packaging, roasting, dicing, oil extraction, and spreads if desired.
Contact us for more information and allow us to assist in your new product development by including indulgent macadamia nuts.